Data Ingestion

What is Data Ingestion?

Modern companies normally have 10-20 data sources, such as marketing, sales tools, and backend data, thus there is a need to move data from siloed locations into databases or data warehouses. Data Ingestion is the process of moving data from different places into a single location, where it can be used to draw insights.

What does Data Ingestion unlock?

Data ingestion vendors provide fully managed connectors so that you can reliably centralize all your data into your destination, without worrying about API changes from the data sources. This allows your data team to spend 100% of their time focusing on game-changing insights instead of the ETL process.