Reverse ETL

What is Reverse ETL?

Reverse ETL enables companies to move transformed data from their cloud warehouse out into operational business tools. It’s a new approach to making data actionable and solving the “last mile” problem in analytics by empowering business teams to access—and act on—transformed data directly in the SaaS tools they already use every day.

What does Reverse ETL unlock?

  • By leveraging reverse ETL, businesses can enrich their operational systems with valuable insights derived from data warehouses. This unlocks use cases such as delivering personalized experiences to customers based on their purchase history and past engagement metrics.
  • Reverse ETL facilitates data governance and compliance efforts by ensuring that operational systems are aligned with data warehouse standards and policies, which helps maintain data quality, consistency, and security.